Cross Colours launched in 1989 and was one of the first companies to make urban gear fashionable with affordable brightly colored T-shirts, over-sized jackets, hats and baggy pants each accompanied with messages like “Stop D Violence” and “Educate 2 Elevate.”

Rappers such as Dr. Dre & Snoop Doggy Dogg latched onto the stuff, which helped establish a fashion market based around black inner-city youth.

The advertisement you see below depicts Cross Colours at its very best. Once Will Smith started wearing it on his TV series The Fresh Prince of Bel-Air, the brand began to loose its iconic style.